Paxar gives iOS developers the App Store analytics and ASO tooling that was previously only accessible to large studios. Track keyword rankings, benchmark competitors, analyse review sentiment, and get actionable metadata recommendations — all from a clean, focused dashboard. Launched in February 2026, Paxar is the product that grew directly out of Tom Haas's ASO work across the Group's own apps. Every feature was battle-tested on real apps before shipping to customers.
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