For years, serious App Store Optimisation has been the domain of large studios with dedicated ASO teams and expensive enterprise tooling. Solo developers and small teams either relied on intuition or paid for tools that weren't built for them. Paxar changes that. What Paxar does Paxar tracks your app's keyword rankings across every App Store market, benchmarks your metadata against competitors, analyses review sentiment at scale, and gives you AI-powered recommendations for improving your visibility. Every feature in Paxar was built from real experience. Tom Haas spent two years running ASO across the Group's own apps — Fliply, Cityscope, GK360 — before we turned those workflows into a product. If it didn't move the needle for our own apps, it's not in Paxar. Pricing Paxar is free for one app. Paid plans start at €19/month and cover up to ten apps. There's no per-keyword or per-market pricing — just a flat rate covering everything. Visit paxar.dev to get started.